20 January 2010

Rise of a new power: Social Media



What are your thoughts after watching the video? If you agree with the video, then you probably believe that social media will overtake our traditional media as the new media by which people communicate. Just take a look around you, how many of the people around you that you know use social networking sites like Facebook, Friendster, Twitter or even blogs? Many do nowadays and more are turning to them as a new and easier way to communicate then the traditional snail mail or email.

Sharing an idea or thought is as simple as logging in and publishing a new post. Within minutes, a group of people will know what you are broadcasting if they happen to come across your posts or tweets (as they called on Twitter). Information and pictures can be shared easily within minutes as compared to days back in the past.

Social media has changed the way that people communicate with each other now. Like mentioned in the video, we no longer search for the news, the news find us now and in the future, we will no longer need to go around searching for products and services, they will find their way to us via social media. The reason being that social media is a form of media whereby information is meant to be disseminated through social interaction.

Social media allows for inexpensive means to broadcast information to anyone anywhere. There are accessible tools that enable anyone, even home users to utilise them to access or publish information. Many social networking sites only require users to sign up for free accounts to start using them. It is also cheaper to advertise your products or services on social media mediums than to use traditional means like newspapers, radio or the television. Another great benefit is that social media can reach a global audience as the contents are hosted on the internet. What this means is that a user can read the news anywhere in the world as long as they have access to the internet unless traditional print media where they would either have to bring the whole stack of papers along when they travel or get the news firm to deliver it to them. Alterations can be done easily and instantly on social media by means of comments or editing whereas traditional means like papers, magazines and the television would involve more work like recalling the previous edition and reprinting the newer corrected edition.

The current benefits of social media far out weight the cons of it and I strongly believe that social media is not just a fad but will overtake modern means of communication and become the way that people commuicate in future. What do you guys think? Is social media just a fad and will it evolve into something more powerful and able to reach a wider audience with the half the effort?

First Post!

Hi all! This blog is dedicated to my comm learning process and I shall post articles relating to communication here! You are all welcome to comment on any of my articles, strangers included!